What Are The Pros And Cons Of Liquid Medicines Over Tablets And Pills?

Every person needs to take medicine at some point in their life and the normal format usually comes in the form of a pill or a capsule. Patients who find it difficult to take medication, like very young patients or older patients are given liquid forms of the medication. Most people are aware of the liquid OTC analgesic formulations for babies and toddlers, as well as the liquid cold and flu remedies marketed for adults, but few realize that it is possible to obtain alternative formulations for many prescription drugs when the patient has trouble swallowing pills. As always, when taking any medications, whether they are sold by prescription or over the counter, care must be taken to make sure that there will not be any adverse side effects when two or more medications are taken concurrently. You always need to tell your physician and pharmacist about any medicines you are currently taking.

Normally, individuals who take their medications in the form of pills or capsules do not have any difficulties in swallowing the medicine. These may come in several different sizes that range from fairly small to others that are rather big. Sometimes patients have trouble swallowing because of a condition called dysphagia. This condition may develop when one is young and persist throughout life, or it may develop later in life, brought on by an illness or condition that impacts the ability to swallow. When this happens, the best thing to do is to consult with the physician or pharmacist to find out if the prescribed medication comes in a different form, such as a liquid, that would be easier to swallow. There is a lengthy formulation and development process that drugs in a liquid formulation must go through prior to being prescribed for utilization by patients. This is because it is essential that the drug is evenly dispersed throughout the formulation. Liquid formulas frequently state on the label that the bottle needs to be shaken up before ingesting the medicine in order to ensure that the medication is evenly distributed and has not settled at the bottom of the bottle.

It is necessary for the design of liquid formulations to be a bit different than that of tablets so that the patient receives the proper amount of medication without imbibing large quantities of liquids. In addition, it must include an additive that masks the taste of the drug, which is frequently quite bitter and foul tasting. Normally, the average dose is not more than 5 millilitres for children, but adults usually need to take the medicine in a higher dosage. Normally the medication comes as a syrup, mixture or solution and includes sweeteners and flavouring agents to disguise the drug’s taste. Frequently fluids with a thicker viscosity are utilized so that they are not as likely to be spilled or inhaled in error. Additionally, it might have other ingredients that help the drug to stay in the liquid, which will ensure that the drug is going to be effective.

A special measuring spoon comes with liquid medications to ensure that the proper dosage is administered every time. A recent study revealed that when the special measuring spoon was not utilized, the dosage size could vary greatly due to the fact that teaspoons are not made in standard sizes. If you learn that you cannot easily use the spoon that is provided to you, ask your pharmacist for a special medicine cup or an oral syringe so that you will be able to measure the proper dosage correctly.

Willis Kilmer And The Spurious World Of Herbal Medicine

Tucked away in Vestal, a small town on the southern fringes of New York, is a small pet cemetery known as Whispering Pines. This is the final resting place of ‘The Exterminator’, one of the greatest racehorses in the annals of American horse racing. When he died in 1943, it is said of ‘Old Bones’, as he was fondly known, that “no other horse to date was enjoyed with more genuine affection by the fans of racing.”

Which is more than can be said of the man who owned and trained him, Willis Kilmer. When the multi-millionaire businessman died at the age of 71 in 1940, an aunt overheard a news reporter lamenting his lost opportunity of meeting the tycoon. The elderly relative disabused the journalist of his sentimental notions, remarking sharply that her nephew “was not a nice person”.

In his spats and a fedora, Willis Sharp Kilmer epitomised the classic early twentieth century business tycoon, portrayed so brilliantly on the big screen by James Cagney. For men like him, money and power were close family to be flaunted; ethics was a distant cousin you humoured. Establishment families such as the Vanderbilts were part of your social circle.

Willis ‘collected’ houses and horse studs from New York to Vermont, commuting between them in a chauffeur-driven car or his own private yacht. Like all self-made men, he also wanted to be remembered. Today residents in his home town of Binghampton, New York can hardly forget him as they play golf at the club he created. The local hospital pathology laboratory bears his name.

For Willis, the path to riches was as calculated as it was meteoric. Like his equine asset, Willis ruthlessly crushed all opposition. And he started with his own family. Just a few years after joining the family firm as head of sales and marketing, he ousted his uncle Andral as head of the company in a hostile takeover. Hardly the way to thank the man who has given you your big break after leaving Cornell University. And a shabby way to treat someone who has created one of the most successful ranges of proprietary herbal medicines on sale in America. But Willis was never the humble employee, in awe of his uncle’s achievements. Nor was he a botanist like his benefactor. He was, however, a consummate salesman with a big personality, who wasted no time in implementing the new marketing ideas he had learned at college.

Willis was astute. He was one of the first to embrace the concept of a brand and he did so relentlessly. He ensured that his uncle’s profile appeared on the label of every medicine bottle the company sold; there wasn’t a leaflet, sign or poster that didn’t bear his image. Willis made the Kilmer brand unmistakable by giving it bright orange packaging. A customer in a drugstore seeking a bottle of the company’s most famous product, Swamp Root, merely had to look for the familiar kidney-shaped bottle. He utilised what was there and improved on it. The humble almanac became something more than a useful guide to moon cycles and planting times. Under Willis’ direction, Kilmer products featured on every page, with a guide to the ailments they could cure.

Willis was also bold. He took the traditional model of advertising locally and developed it nationally. To achieve this widespread coverage, he needed the right ‘vehicle.’ Providentially, his father-in-law was one of the sharpest brains in the newly emerging industry of newspaper advertising. Here was a powerful, well-connected man, running a business that could reach large numbers of people very quickly. Willis used the family connection shamelessly.

Soon the Kilmer brand featured in print across the country. He wasn’t shy about using company money in the process. But it all paid off. Rapidly expanding sales meant that within two years his uncle’s modest dispensary had moved to gleaming new premises spread over five floors. The range of products had expanded to 18, with production met by a bottling facility boasting an output of 2,000 bottles an hour, and sales had extended to Europe and Australia.

In pursuit of these sales, truth was an acceptable casualty to Willis. The label on each bottle of herbal medicine offered the user a ‘cure’ for their ills. He knew, as did most of the medical establishment, that this claim did not bear close scrutiny. But when asked what the company’s famous ‘Swamp Root’ was good for, he replied “about a million a year”. Until the Food and Drug Act was introduced in 1906, the company used such terms as ‘cure’ quite legitimately, with little chance of being successfully prosecuted. Those that did meet him in court, notably his uncle who sued him for misrepresentation, usually lost.

But Willis was smart enough to know that the authorities were closing in and public opinion was turning against firms like his. He quietly replaced ‘cure’ with ‘remedy’ on the label and began to diversify in other directions. Breeding racehorses, he discovered, was just as lucrative, and much less contentious.